Reinvigorating Your PPC Campaigns With a Multi-Channel Approach

Pay-per-click advertising has actually only been around for a few years. But in the grand scheme of the internet, it’s basically a dinosaur. More »

Why You Should Use Google AdSense?

Maybe you have encountered or heard about Google AdSense before, but have never paid attention to it until now. More »

Top Social Media Marketing Tips For Your Mobile Visitors

I’m sure you know that modern web visitors rely mainly on their Smartphones and Tablets to access the Internet. Therefore, it is important for business owners to optimize their official websites so that it becomes easy to reach their mobile customers. However, responsive web design will not become enough to get the job done. More »

How You Can Increase Engagement With Your Niche Audience

With the majority of Internet users spending less than 15 seconds on a web page, it has become all the more important for businesses to once again start focusing on their niche audience. And one of the best ways to do this is, is through engagement on social media. More »

 

As More 20-Something Use Facebook Less And Less, Where Are They Hanging Out?

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Young adults have been leaving Facebook in droves in recent years; the mass exodus is somewhat reminiscent to what led to the extinction of MySpace.

Facebook Launches an App That Listens to You

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We often wonder about our privacy and how much it seems to be compromised with the use of social media and smartphone social apps, but it seems like things are getting a bit too personal now with the latest Facebook app that actually listens to things that you are doing in order to gather information on the kind of TV shows and music that you are listening too. According to Facebook this is not something to worry about because they say that all the information is not stored and it’s sent out anonymously to let people know the kind of music, shows and movies that you are currently watching and listening too.

This is of course only going to be published when you give permission and it will look for theme and sounds that it recognizes and give you the option to publish that you have been watching something or listening to something and your friends can also check it out. It’ obvious that the reason for Facebook to do this is to get an in depth database on the trends that people are looking for. This is very valuable marketing information and it can really help them find out what kind of entertainment is more valuable at any given moment.

Top Social Media Marketing Tips For Your Mobile Visitors

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I’m sure you know that modern web visitors rely mainly on their Smartphones and Tablets to access the Internet. Therefore, it is important for business owners to optimize their official websites so that it becomes easy to reach their mobile customers. However, responsive web design will not become enough to get the job done. Yes, it is great to optimize a desktop website to fit the small screen sizes of mobile devices. But business owners also should not forget that social networking websites play an extremely important role when it comes to increasing brand exposure, popularity and authority.

Modern web visitors expect smooth interaction with businesses not only from one social network to the next, but also from one mobile device to the next. In this article, therefore, I will focus on some social media marketing tips which will help a business owner attract and satisfy his mobile visitors via the social networking websites.

What Makes Social Media Powerful?

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The internet has only been around as a massive way for communication for a couple of decades, but this has been more than enough to ensure that hundreds of thousands of people have started to benefit from it immensely. The birth of social media in 2005 really marked a completely new era in the world of internet interactions and people from all over the world are now able to find out what is going on in the lives of their friends and family who have moved far away. Before the internet we could only get to know about those people by sending them a hand written letter or making a very expensive long distance call, but the internet changed all of that and now we are able to talk to anyone we want without having to use any of those methods.

Building Prominent Relationships Through Social Media

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Creating affectionate, trustworthy, and reliable relationships is a crucial part of our life and living in this world. Likewise, it is also the nucleus of maintaining and nurturing a particular brand or service at social media platform as well. In almost all of forms, your online business marketing strategy must include this concept as an active working module and you had to determine that how much business in return you are getting from investing in our online relations sector.

How You Can Increase Engagement With Your Niche Audience

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With the majority of Internet users spending less than 15 seconds on a web page, it has become all the more important for businesses to once again start focusing on their niche audience. And one of the best ways to do this is, is through engagement on social media. Too many business owners forget about the importance of engagement and start chasing numbers instead. To help you become more involved and active with your customers, I have put together some helpful tips.

Do You Have a Marketing Hook?

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A lot of people get very excited about the idea of starting their own business and they create an awesome logo, they pay a lot of money to get a great website designed for them and they come up with great ideas on the kind of content they will be posting on their social media pages. This is all great and it’s definitely going to contribute to the success of your business, but there is one thing that might just be missing in your plans and that is your marketing hook. Does your product or your service have one already? If not, we are going to give you some reason why you definitely need to come up with a good one.

Social Media Marketing – Benefits Of A Good Profile

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The Internet has transformed from a static mode of connectivity to a dynamic and vibrant mode of communication to reach all users in a myriad of exciting ways and tools. Modern businesses are jumping onto this bandwagon to pursue the right target audiences to boost their sales and profits as popular social platforms offer millions of potential leads to enhance their business sales and operations.

Businesses today develop a personal profile on popular social networking sites such as Facebook to be more visible in the marketplace. The increasing competition in the market stifles business growth and development. Online marketers need to be more creative and well versed in technological tools and approaches to draw in the desired traffic to the web business site.

Tips to Increase Return on Investment for Your Business Through Social Media

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Social media is surely the most interesting platforms not only for the individuals, but also for the businesses as it helps in the growth and success of the business by increasing the return on investment to exceptional levels. These days every business, whether local or global, is present on the social networking websites like Facebook, Twitter and LinkedIn, to interact with the audiences and promote their products and services. Hence it is essential for businesses of all kinds and sizes to create their social presence and use it effectively for better returns.

The Importance of Transparency in Social Media Marketing

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Social networks provide businesses with a whole new platform to interact with consumers. But if your brand fails to be transparent online, it is hard to build trust with your customers. Nothing can kill the trust of a customer like a total lack of honesty from a company. That is why transparency is such an important part of social media marketing.