Monthly Archives: March 2014

Tips to Increase Return on Investment for Your Business Through Social Media

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Social media is surely the most interesting platforms not only for the individuals, but also for the businesses as it helps in the growth and success of the business by increasing the return on investment to exceptional levels. These days every business, whether local or global, is present on the social networking websites like Facebook, Twitter and LinkedIn, to interact with the audiences and promote their products and services. Hence it is essential for businesses of all kinds and sizes to create their social presence and use it effectively for better returns.

The Importance of Transparency in Social Media Marketing

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Social networks provide businesses with a whole new platform to interact with consumers. But if your brand fails to be transparent online, it is hard to build trust with your customers. Nothing can kill the trust of a customer like a total lack of honesty from a company. That is why transparency is such an important part of social media marketing.