Reinvigorating Your PPC Campaigns With a Multi-Channel Approach

Pay-per-click advertising has actually only been around for a few years. But in the grand scheme of the internet, it’s basically a dinosaur. More »

Why You Should Use Google AdSense?

Maybe you have encountered or heard about Google AdSense before, but have never paid attention to it until now. More »

Top Social Media Marketing Tips For Your Mobile Visitors

I’m sure you know that modern web visitors rely mainly on their Smartphones and Tablets to access the Internet. Therefore, it is important for business owners to optimize their official websites so that it becomes easy to reach their mobile customers. However, responsive web design will not become enough to get the job done. More »

How You Can Increase Engagement With Your Niche Audience

With the majority of Internet users spending less than 15 seconds on a web page, it has become all the more important for businesses to once again start focusing on their niche audience. And one of the best ways to do this is, is through engagement on social media. More »


Reinvigorating Your PPC Campaigns With a Multi-Channel Approach


Pay-per-click advertising has actually only been around for a few years. But in the grand scheme of the internet, it’s basically a dinosaur. And it’s seen its fair share of criticism. In fact, a lot of businesses shy away from PPC because they’ve heard that it’s really difficult to achieve success unless you have hundreds of thousands of dollars to throw at it.

6 Big Reasons Why You Should Use Social Media Platforms for Your Business

Hand holding a Social Media 3d Sphere

While social media sites, such as Facebook, Twitter and Linkdln are new, they have become a vital part of contemporary marketing mix. On Facebook alone, the number of daily active users is up to 665 million. So, if you have a business page on Facebook, that means you can communicate your message to these 665 million users on a daily basis for free. Given below are 6 reasons to use social media platforms for your business.

Why You Should Use Google AdSense?


Maybe you have encountered or heard about Google AdSense before, but have never paid attention to it until now.

Tips For Getting The Best Conversion Strategy

When a person visits your site, there is always a desired action that you want him or her to perform. When this user completes the action, that’s when conversion happens. You may want them to become a member of your mailing list, sign up for a free account or fill out a survey form- it depends on the business you have and the goals that you want to achieve with it. Getting in touch with a PPC company helps you improve your conversion rate.

Benefits of PPC Advertising


PPC search permits you to pay a fee to get your web presence available on SERP when someone types throughout specific keywords or phrases on the search engine. The SERP may display the ads that you create to direct viewers on your site. The fee you pay will be based upon either with clicks or views of those ads.

How to Write Ads That Sell


If you have thought about boosting your business to the next level of success, then I would not bypass the advantage of writing killer ads that sell.

Advertising in general is salesmanship multiplied one hundred times and as you browse around the search engines such as Google, Bing and Yahoo, it’s incredibly noticeable to be attracted to ads, Ads that proliferate in each corner of the search engines for the sole purpose of making sales. Yes! Business success starts with excellent salesmanship.

Benefits of Bing and Yahoo Pay Per Click


With today’s very competitive online marketing, it is important that a business creates a strong marketing effort to build qualified traffic to their website. Pay per click marketing is one great way of advertising on the Internet. It can bring a steady flow of traffic that can result to potential leads and new sales. Over the years, it has been proven profitable, especially if the business is targeting a segment of audience. Adding Bing and Yahoo to your Google pay per click marketing is worth considering.

Hands-On Twitter Ads Efficacy Case Study


Experiment Design

Hearing about all the hype around the Twitter Ads platform, we decided to give it a test run.
Article Source:

How Can You Enliven The Paid Search Campaign Of Your Business?


A business should not neglect its paid search campaign for too long. This article talks about some easy ways to enliven a paid search campaign. Do you want to know what they are? Read more to find out.

Pay-Per Click Ad Campaign: Earn More And Spend Less


What does “Pay Per Click” mean? “Pay Per Click” is an advertising strategy that is easy to grasp. Every day around 300 million searches are done through major search engines. This results in 80% of internet traffic. In order to reach as many potential clients as possible, it is extremely important to place your websites on these search engines. But for people to see and click your website frequently, it should be viewed at the top of the online search list. The lower your rank, the smaller the chance your website will be clicked because most internet users only reach up to the third page of a search engine. In “Pay Per Click” advertising, you have to pay to always be visible on the internet. You can target the most searched keywords or key phrases about your website or niche, and the best rankings are obtained by the highest bidder. The greatest advantage is that there is no upfront cost and you pay only after a visitor clicks your link. That’s why it is called “Pay Per Click”.