Tips For Getting The Best Conversion Strategy

When a person visits your site, there is always a desired action that you want him or her to perform. When this user completes the action, that’s when conversion happens. You may want them to become a member of your mailing list, sign up for a free account or fill out a survey form- it depends on the business you have and the goals that you want to achieve with it. Getting in touch with a PPC company helps you improve your conversion rate.

Since it is on conversions that the ability to achieve your business goals depends, here’s a few tips on web conversion rate that PPC companies swear by:

Analyze the CRO strategy of your competitor
There’s obviously a reason why your competitors have made their site in the way that they have. They have possibly worked on a CRO strategy and have performed multiple tests. You are perhaps, seeing the results of those tests.

Each time you visit your competitor’s site, note what’s different in it; take a screen shot and store it. You can get a deep insight into the minds of your competitors simply by keeping an eye on their websites. Besides, doing so can get you fresh ideas regarding what is it that they are doing and you are not. It may give you new ideas to try out, or at least, help you spot your drawbacks.

See what your technical support team has to say
In order to create a great optimisation strategy, you have to understand what your customers need. And for that, you have to get in touch with your front-line support team, because they are the ones who respond to the phone calls and emails. Thus, they are the ones who know about your customers, their businesses and queries. Ask them to prepare a priority list on your site that are performing the best. This will be providing conceptual materials for your test hypothesis.

See what your customers have to say
Until and unless you communicate with your customers, you can never understand what is working for you and what is not. You can talk directly with your customers by using surveys and real-time chat. This way you can have a clear understanding of what needs to be done next in order to get more conversions. You can ask your customers if they have found what they were looking for the day. This can be a great way to begin your conversation.

Create a hypothesis

The hypothesis that you create tells what you are going to test. It explores the reasons behind the test and things that you’d like to achieve with it. Make sure that your hypothesis is in the form of statement. It should read something like ” The contact form is very lengthy, the fields are too many, and the customers are not converting because there is an ambiguity regarding the value proposition. People are failing to understand what they are getting into. The contact form has to be given a clear value proposition in terms of what the customer gets on enquiry submission”. This way both the problem and the proposed solution can be identified.

A/B testing
Proper A/B test ensures a proper consideration of ideas on your part. If your tests are invalid, it will be giving you wrong conclusions, which obviously can be problematic later on.

In the worst case, you will have a great hypothesis for your split test. You will run the test as per the hypothesis and the results will be fantastic. But, gradually you will see your conversions dropping off. Followed by this you initiate a change, but to no avail; the conversions are as it is, low. You cannot take the right decision and perform proper split tests because you do not really know why you succeeded then. In order avoid such circumstances, you should follow a certain criteria, which a PPC company does. It says that you need to have 100 unique visits on the pages that you are testing. You need to run the test at least for 2 weeks, and not stop until and unless it is statistically valid.

Get your landing pages optimized
You need not stuff your home page with texts, instead, keep it plain and simple. You need to have a powerful headline that strikes right at the users’ mind. The striking headline can be supported with a sub-heading. Last but not at all the least, your home page must have a strong call-to-action, that your users find irresistible.

You can test multiple step forms
People have this notion that forms need to be short and sweet; but this may actually be wrong. So, instead of believing in less is more, experiment with multiple types of forms. It may seem a little counter-intuitive, but people may actually feel compelled to finish the form-filling process if it is broken up into multiple steps.
Such forms create an illusion of less work on the part of the users, because they get to see only a small step at a time.

The key is to go on testing to find the type of form that’s working for your site.

Align your CTAs with incoming keywords
As it has been stated earlier, CRO becomes easier when you are bringing in the right people to your website. Your first step is to bring in the right people by targeting the right keywords. If people are looking for A and they end up in a page of B, they will obviously be annoyed.

Make it sound urgent
Consumers have a tendency of waiting before they try or buy something online. So, do not leave a scope for that. Instead, make them take a step immediately, by offering a discount for the next 1 hour. Time limits are a great way to get people acting rather than just thinking.|


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